New Program $500 off any website package for first-generation and minority-owned businesses.

Boyle Heights · Pico-Union · East Los Angeles

We build the brands
that build our neighborhoods.

A community-rooted brand and creative agency. We give small businesses in historically underserved Los Angeles the brand infrastructure that larger businesses have always taken for granted.

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Brand Strategy· Boyle Heights· Web Design· East Los Angeles· Local SEO· Pico-Union· Community First· Google Business· Brand Strategy· Boyle Heights· Web Design· East Los Angeles· Local SEO· Pico-Union· Community First· Google Business·
Our Reason for Being

Los Angeles, California.
Three first-generation founders.
One shared mission.

"The businesses that hold our communities together have never been given the tools to grow. That ends here."

Brand building is not cosmetic — it is infrastructure. In communities that have been systematically excluded from the tools of growth, a professional brand, a real website, and a visible digital presence are among the most direct paths to lasting economic power.

The Reality
Boyle Heights has over 17,000 registered businesses. Most of them are invisible online. Not because of the quality of their work. Not because of how hard they work. Because of what they were never given access to.

Sello Creative was built to close that gap. Professional brand strategy, real websites, and community-grounded marketing — starting at $900 — from founders who are from here.

Where We Work

The neighborhoods
we are from.

We don't serve these communities from a distance. We are from Boyle Heights, Pico-Union, and East Los Angeles. We know these streets. We know these businesses. And we know what's been missing.

Somos Boyle Heights mural, Los Angeles
Boyle Heights
94%
Latino population

The cultural heart of East LA. Home to Mariachi Plaza, iconic Chicano murals along César Chávez, and generations of immigrant entrepreneurs who built something extraordinary.

17,000+ small businesses
Pico-Union neighborhood, Los Angeles
Pico-Union
88%
Latino population

One of the densest neighborhoods in LA. A Central American hub with pupuserías, panaderías, and family businesses on every block — dense, resilient, and underserved.

12,000+ small businesses
Mariachi Plaza, East Los Angeles
East Los Angeles
97%
Latino population

The birthplace of the Chicano movement. An unincorporated community shaped by Mexican-American culture, murals, family businesses, and a pride that runs deep.

20,000+ small businesses
The People We Serve

Local businesses built by people who built something from nothing.

The taquería on the corner that's been there twenty years. The food truck that became a neighborhood institution. The woman behind the counter who knows every regular by name. These are the businesses we exist to serve — and the ones the marketing industry has ignored for too long.

Great businesses.
Invisible online.
We change that.

Small business community, Los Angeles
Los Angeles, CA
Local restaurant owner
The owner behind the brand.
Señoreata food truck team
Señoreata · East LA
The Scale of the Opportunity

The data is clear.
The gap is real.

50K+

Small businesses in our target LA neighborhoods, most without professional brand or web presence.

LA County Economic Development

$10K+

What traditional LA agencies charge for the same work we deliver starting at $900.

Clutch.co Agency Pricing Report

66%

Of small businesses spend under $1,000 per year on marketing — not by choice, but by exclusion.

CMO Survey / SBA

3 wks

Maximum time from your first call to a professional website live on Google. We move fast.

Sello Creative delivery average

What We Do

Everything your business needs
to be seen and chosen.

From brand identity to website to ongoing marketing — one agency, one relationship, built for the long term. We grow with our clients, not just for them.

01

Brand Foundation

Positioning, visual identity, and the story that makes customers choose you — before they ever walk through the door.

02

Website & Digital Presence

Custom websites and Google Business profiles that convert searches into calls — built to be found when customers need you most.

03

Marketing & Awareness

Community-grounded marketing that reaches the people you're built to serve — neighborhood-level, culturally connected, bilingual.

04

Monthly Growth Support

A dedicated growth partner who stays accountable to your results — not just at launch, but month after month, year after year.

Our Work

Real sites.
Real calls.

zacsairsystem.com
Zacs Air System website

ZacsAirSystem.com

HVAC · Los Angeles · $900

easeplumbing.net
Ease Plumbing website

EasePlumbing.net

Plumbing · Merced, CA · $1,000

How It Works

From first call to live site.
In three weeks.

01

Discovery — Free

30 minutes. We look at your current presence, understand your business, and tell you honestly what we can do.

No cost. No pressure.
02

Strategy & Proposal

We build your brand positioning and deliver a clear proposal — scope, timeline, and price. No vague estimates.

50% deposit to begin.
03

Design & Build

Jesse builds. You review. Two revision rounds. Most sites ready in 7–10 days. You approve before anything goes live.

You own everything.
04

Launch & Stay

Your site goes live. We hand you the keys. Monthly clients get a partner who checks in, updates, and reports every month.

We grow with you.
The Founders

We are not visiting
this community.
We are from it.

Three first-generation founders. Finance, Engineering, and Economic Development. Built Sello Creative to give our neighborhoods the brand infrastructure they've always deserved.

Kevin Hernandez
Kevin Hernandez
Strategy & Business Development
UCLA Economics · Amazon · HexClad
Jesse Hernandez-Tovar
Jesse Hernandez-Tovar
Technical Lead & Delivery
UC Merced CS · Waymo · UNiFOODi
Eric Buenrostro
Eric Buenrostro
Economic Dev. & Community
USC Sol Price · JPMorgan · Inclusive Action
Community Voices

The businesses behind the work.

We're just getting started in Los Angeles. These spaces will be filled by the business owners we build with — their results, their words, their stories.

HVAC · Los Angeles, CA

"We built ZacsAirSystem.com. A 4.9-star company that wasn't showing up on Google. Now they are."

Zacs Air System
Los Angeles, CA · Live since 2025
Plumbing · Merced, CA

"Jesse pitched, closed, and built EasePlumbing.net independently. A licensed plumber with no digital presence — now they have one."

Ease Plumbing
Merced, CA · Live since 2025
Your Business · Boyle Heights
Your name here.
Your story is next.
First Generation Founders Discount
$500 off any website.

We were built for this community. If you're a first-generation or minority business owner, we're offering $500 off any website package — because the barriers were never fair to begin with.

  • First-generation immigrant or college graduate business owners
  • Minority-owned small businesses in underserved LA neighborhoods
  • Self-identification — verified during your free consultation
Take the First Step

Your business deserves
to be found.

A free 20-minute conversation. We'll show you what your online presence looks like today — and what it could look like. In English or Spanish.

Services & Pricing

Professional quality.
Accessible pricing.

Everything a local business needs to build a brand, own their digital presence, and grow — at prices built for neighborhood businesses.

01

Brand Foundation

A brand is more than a logo. It is how customers understand who you are and why they should trust you. We build the complete foundation: positioning, messaging, visual identity, and the story that earns trust.

  • Brand positioning and messaging strategy
  • Visual identity direction and logo guidance
  • Founder story and business narrative
  • Offer clarity and audience definition
  • Brand voice and tone guidelines
02

Website & Digital

When someone searches for your service in your neighborhood, you either show up or you don't. We build mobile-first websites and Google Business profiles that ensure you show up — and look like the professional you are.

  • Custom mobile-first website
  • Google Business Profile setup and optimization
  • Local SEO structure and keyword strategy
  • Directory consistency and citation building
  • Service pages, landing pages, contact forms
03

Marketing & Awareness

Getting found is step one. Building the reputation that makes customers choose you is step two. We build the marketing systems that turn visibility into trust and trust into lasting customer relationships.

  • Social media strategy and content planning
  • Campaign concepts and execution support
  • Flyers, promotional materials, launch assets
  • Review generation and reputation management
  • Email marketing setup and automation
04

Monthly Growth Support

A website without ongoing attention loses ground. Monthly retainer clients get a dedicated partner who updates their site, tracks performance, and stays accountable — month after month.

  • Monthly site updates and content refreshes
  • Marketing strategy and execution support
  • Performance reporting and analytics review
  • Dedicated growth partner
Pricing

Transparent pricing.
No surprises.

Starter Presence
$900
One-time
  • 5-page mobile website
  • Google Business setup
  • Core brand messaging
  • Social profile guidance
Most Popular
Growth Package
$1,000+
One-time
  • Full custom website
  • SEO structure
  • Brand positioning
  • Review system setup
  • Content direction
Monthly Support
$75–500
Per month
  • Site updates
  • Marketing support
  • Strategy & reporting
  • Ongoing consulting
Add-Ons

Enhance any package.

+$250
Google Business Optimization
Photos, keywords, categories
+$250
Logo & Visual Identity
Logo, palette, typography
+$150
Review Automation
Automated review requests
+$150
Social Media Setup
Profile, bio, framework
Equity Partnership Program

For the businesses we believe in most.

For select clients with strong potential, we offer services in exchange for a minority equity position — removing the capital barrier for entrepreneurs who need it most.

1–5% equity$3K–$10K services24-month vestingKPI milestones
Our Work

Built and delivered.
Before we knocked on
a single door in LA.

Two live client websites generating real calls before our first Los Angeles outreach campaign.

zacsairsystem.com
Zacs Air System
HVAC · Los Angeles, CA

Zacs Air System

A 4.9-star HVAC company with a loyal local base that wasn't being found online. We built a conversion-focused website, optimized their Google Business profile, and structured their local SEO.

WebsiteGoogle BusinessLocal SEO

Investment

$900

Timeline

2 weeks

easeplumbing.net
Ease Plumbing
Plumbing · Merced, CA

Ease Plumbing

A licensed 24/7 plumbing company with no digital presence. Jesse pitched and closed this client independently, then delivered a full website with service pages, quote form, and local SEO in two weeks.

WebsiteQuote Form24/7 SEO

Investment

$1,000

Timeline

2 weeks

Your business is next.

We're working with businesses in Boyle Heights, Pico-Union, and East LA. If you're ready to be found — let's build something.

About Sello Creative

Born from the neighborhood.
Built for the neighborhood.

Sello means mark or stamp in Spanish. Every business we work with leaves a sello on their community. Our job is to make sure that mark is seen, respected, and remembered.

Our Mission

We're building an economy that works for everyone in our neighborhoods.

Our mission is to serve underinvested communities and build thriving local economies by giving small businesses access to the brand infrastructure, digital visibility, and marketing expertise that have always been out of reach.

Brand building is not cosmetic. It is infrastructure. When a local business has a strong brand, it competes. When it competes, it grows. When it grows, it hires locally, reinvests in the neighborhood, and builds economic stability from the inside out.

"The systems that were supposed to serve our communities were never designed with us in mind. We are building the one that was."
01

Community First

Every client is a contributor to their neighborhood's economic health. We treat brand building as infrastructure.

02

Authentic Execution

We measure results, not aesthetics. A beautiful website that doesn't generate calls has failed.

03

Long-Term Partnership

We grow with our clients. Our goal is to be the agency your business relies on for years.

"We exist to serve underinvested communities and build thriving local economies — not by visiting the neighborhood, but by being of it."

Sello Creative · Boyle Heights, Los Angeles
The Founders

Three first-generation founders.
One mission in common.

Kevin Hernandez
Kevin Hernandez
Strategy & Business Development
Senior Financial Analyst, HexClad Cookware

UCLA Economics graduate, Amazon Financial Rotational Program alumnus. Leads strategy, pricing, and performance marketing analytics including paid media, customer cohorting, and LTV analysis.

Jesse Hernandez-Tovar
Jesse Hernandez-Tovar
Technical Lead & Delivery
Test Conductor, Transdev / Waymo

UC Merced Computer Science graduate at Waymo. Delivered two live paid client websites — pitching and closing one independently. Leads all technical execution and client delivery.

Eric Buenrostro
Eric Buenrostro
Economic Dev. & Community
Loan Admin Specialist, Inclusive Action for the City

USC Sol Price MPA candidate, UCLA Anderson Riordan MBA Fellow, former JPMorgan Chase Commercial Banking Analyst. Bilingual. Works directly with small business owners at Inclusive Action.

Get in Touch

Let's build your brand together.

A free 20-minute conversation. No pressure. We'll look at your online presence and show you what we can build — in English or Spanish.

Location

Boyle Heights · Los Angeles, California

Service Area

Boyle Heights · Pico-Union · East LA and beyond

Languages

English & Spanish — your choice

Response Time

Under 24 hours

First Gen Discount?

Mention it in your message — $500 off

Tell us your story.

Tell us about your business. Prefer Spanish? Write in Spanish — we'll respond the same way.

We respond within 24 hours in English or Spanish. Mention the First Generation discount if you qualify.