Los Angeles · Koreatown · Pico-Union · Westlake

We build the brands
that build our neighborhoods.

A community-rooted brand and creative agency helping small businesses in historically underserved Los Angeles grow through identity, visibility, and recognition.

$900
Starting price. No surprise fees.
2–3
Weeks from first call to live site.
2
Live client sites already generating real calls.

The Problem

Great businesses remain invisible.

Across Los Angeles, thousands of small businesses do extraordinary work but can't be found online. Not because of a lack of talent — because of a lack of access to the right tools.

Brand building is not cosmetic. It is infrastructure. And in communities that have been systematically excluded from the tools of growth, it is one of the most direct paths to lasting economic power.


No professional brand

No logo, no story, no positioning. Customers can't describe you or tell you apart from the competition.

Invisible on Google

When someone searches for your service nearby, you're not showing up — and that customer goes to someone else.

Priced out of real help

Quality agencies charge $10,000+. Freelancers disappear after delivery. Nothing in between exists — until now.

Stuck at word-of-mouth

Growth is capped because there's no system pulling customers in beyond personal referrals.

What We Do

Everything your business needs
to be seen, chosen, and remembered.

One agency. One relationship. Every service your local business needs to grow.

01

Brand Foundation

Positioning, messaging, visual identity, and the story that makes customers choose you.

02

Website & Digital Presence

Custom websites, Google Business, local SEO. Built to convert visitors into calls and customers.

03

Marketing & Awareness

Social strategy, campaigns, promotional materials, and neighborhood-level marketing that actually works.

04

Monthly Growth Support

Ongoing site updates, marketing support, and a dedicated growth partner who stays with you.

Our Work

Real businesses. Real results.

Two live client sites already generating calls and new customers.

zacsairsystem.com
Zacs Air System website

ZacsAirSystem.com

HVAC · Los Angeles, CA · $900 one-time

easeplumbing.net
Ease Plumbing website

EasePlumbing.net

Plumbing · Merced, CA · $1,000 one-time

Your Team

People who know this community.

Three first-generation founders from Los Angeles. We are from this community. We are invested in it.

Kevin Hernandez

Kevin Hernandez

Strategy & Business Development
UCLA Economics · HexClad · Amazon
Jesse Hernandez-Tovar

Jesse Hernandez-Tovar

Technical Lead & Delivery
UC Merced CS · Waymo · UNiFOODi
Eric Buenrostro

Eric Buenrostro

Economic Dev. & Community
USC Sol Price · JPMorgan · Inclusive Action

Let's build your brand.

A free 20-minute call. No pressure. We'll show you what your online presence looks like today and what it could look like.

Services & Pricing

Professional quality.
Neighborhood prices.

Everything you need to build a brand, own your digital presence, and grow — starting at $900.

01

Brand Foundation

  • Brand positioning and messaging strategy
  • Visual identity direction and logo guidance
  • Founder story and business narrative
  • Offer clarity and target audience definition
  • Brand voice and tone guidelines

02

Website & Digital Presence

  • Custom website design and development (mobile-first)
  • Google Business Profile setup and optimization
  • Local SEO structure, metadata, and keyword strategy
  • Local directory consistency and citation building
  • Landing pages and service pages

03

Marketing & Awareness

  • Social media strategy and content planning
  • Local campaign concepts and execution support
  • Flyers, promotional materials, and launch assets
  • Review generation and reputation management
  • Email marketing setup and basic automation

04

Monthly Growth Support

  • Monthly site updates and content refreshes
  • Marketing strategy and execution retainer
  • Performance reporting and growth tracking
  • Dedicated growth partner — ongoing access

Pricing

Transparent pricing. No surprises.

Professional-grade work at prices built for neighborhood businesses.

Starter Presence

$900
One-time investment
  • 5-page mobile-first website
  • Google Business setup
  • Core brand messaging
  • Social profile guidance
Most Popular

Growth Package

$1,000+
One-time investment
  • Full custom website
  • SEO structure and strategy
  • Brand positioning included
  • Review system setup
  • Content direction

Monthly Growth Support

$75–$500
Per month
  • Site updates and maintenance
  • Marketing support
  • Strategy and reporting
  • Ongoing consulting

Add-Ons

Enhance any package.

+$250
Google Business Optimization
Photos, keyword descriptions, category optimization
+$250
Logo & Visual Identity
Logo design, color palette, typography direction
+$150
Review Automation
Automated review request flows and site integration
+$150
Social Media Setup
Profile creation, bio copy, initial content framework

Equity Partnership Program

We bet on the businesses we believe in.

For select clients with strong market potential, we may offer agency services in exchange for a minority equity position — giving high-potential entrepreneurs access to agency-grade brand building without the upfront capital barrier.

1–5% equity stake $3,000–$10,000 in services 24-month vesting KPI-based milestones Selective — applied individually

Our Work

Real businesses.
Real sites.
Real results.

Two live client websites delivered before our first LA outreach campaign. Both are generating real calls and new customers for their owners today.

zacsairsystem.com
Zacs Air System website
HVAC · Los Angeles, CA

Zacs Air System

A local HVAC company with great customer service and a 4.9-star rating that wasn't being found online. We built a conversion-focused website, set up their Google Business profile, and structured their local SEO so customers searching for HVAC in the area find them first.

Website Google Business Local SEO Brand Messaging
$900
One-time project fee
easeplumbing.net
Ease Plumbing website
Plumbing · Merced, CA

Ease Plumbing

A licensed plumbing company operating 24/7 with no professional digital presence. We built a full-service website with service pages, a quote form, Google Business integration, and local SEO. Jesse pitched and closed this client independently.

Website Quote Form Google Business 24/7 SEO
$1,000
One-time project fee

Your business could be next.

We're actively working with businesses in Koreatown, Pico-Union, and Westlake. If you're ready to be found — let's talk.

About Sello Creative

Built from the neighborhood.
Built for the neighborhood.

Sello means stamp or mark in Spanish. Every business we work with leaves a sello on their community. Our job is to make sure that mark is seen, remembered, and respected.

Our Story

We saw the gap. We decided to close it.

Three first-generation founders — an economist, a computer scientist, and a public policy expert — who grew up in communities like the ones we serve. We saw the same story everywhere: incredible businesses, run by hardworking owners, invisible because they never had access to the brand-building infrastructure that larger, better-resourced companies take for granted.

Our approach is inspired by the community economic development model of Inclusive Action for the City. Where they provide capital access, we provide brand access. Both are infrastructure. Both are necessary.

Community First

Every client is also a contributor to their neighborhood's economic health.

Authentic Execution

Real results, not just aesthetics. We measure what matters.

Long-Term Relationship

We grow with our clients, not just for them.

"Brand building is not cosmetic. It is infrastructure."

In communities that have been systematically excluded from the tools of growth, it is one of the most direct paths to lasting economic power.

$900
Starting price for a professional website
2–3 weeks
From first call to live site
3 founders
Finance · Engineering · Economic Development

The Founders

Finance. Engineering. Economic Development.

Three first-generation founders. One shared mission.

Kevin Hernandez

Kevin Hernandez

Strategy & Business Development
Senior Financial Analyst, HexClad Cookware

UCLA Economics graduate and Amazon Financial Rotational Program alumnus. At HexClad, Kevin leads financial planning and performance marketing analytics. Leads strategy, pricing, and business development at Sello Creative.

Jesse Hernandez-Tovar

Jesse Hernandez-Tovar

Technical Lead & Client Delivery
Test Conductor, Transdev North America / Waymo

UC Merced Computer Science graduate currently working onsite at Waymo. Has already built and delivered two paid client websites — pitching and closing Ease Plumbing independently.

Eric Buenrostro

Eric Buenrostro

Economic Dev. & Community
Loan Admin Specialist, Inclusive Action for the City

USC Sol Price MPA candidate, UCLA Anderson Riordan MBA Fellow, and former JPMorgan Chase Commercial Banking Analyst. Works directly with small business owners at Inclusive Action. Bilingual.

Get a Quote

Let's build your brand.

A free 20-minute call. No pressure. We'll review your current online presence and show you exactly what we can do — in English or Spanish.

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Location

Los Angeles, California
Koreatown · Pico-Union · Westlake

🌐

sellocreative.com

We respond within 24 hours.

💬

We speak Spanish

All services available in English and Spanish.

Start the conversation.

Tell us about your business and what you're looking to build.

Prefer to write in Spanish? Go ahead — we'll respond in kind.